Deal Zone
Industry Rumors
Deal Zone
More Industry News
Industry Rumors
More Industry News
Buyer's Guide
More Recommendations
Industry News
More Industry News
Industry News
The Latest
Sigma is definitely all-in providing a full line of cinema lenses, and that’s a good thing. They ara affordable in the cinemea lens space and perform very well. Sigma announced the Aizu line of cinema prime lenses, which they claim are the fastest prime lens line-up on the market. They cover 24mm, 27mm, 32mm, 35mm, 40mm, 50mm, 65mm & 75mm and all at T1.3. It looks like an impressive linup. Press Release SIGMA Corporation of…
As predicted by numerous publications, Sigma has increased pricing in the United States by 10% accross its lineup due to the current tariff situation. I suspect a lot of thought has gone into the price increases, from manufacturing and labour efficiencies to being able to withstand further volatilitiy without have to change pricing upwards repeatedly. The price increases in the United States seem to have already taken effect at a lot of retailers and the…
Brilliant at T1.3: Forging new expressions. Here begins a new benchmark for filmmaking. SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is pleased to introduce the Aizu Prime Line ― the world’s first lineup11 of large-format cinema lenses to achieve an aperture value of T1.3 across all focal lengths. The lineup combines modern sharpness with an organic and naturally soft look, bringing rich texture and depth to visuals.…
Smart Picks
View all
More news & rumors
The respected Japanese camera brand unveils a new camera series blending analog artistry with digital storytelling. YASHICA, the longstanding camera brand that played a significant role in the golden era of film photography, announced the launch of YASHICA FX-D on Kickstarter today. As a digital homage to the beloved YASHICA FX-3, YASHICA FX-D brings film’s timeless artistry into the digital age, blending nostalgic charm with modern convenience. “Aiming to bridge the best of both worlds,…
It’s shaping up to be a busy June for camera announcements, and today we’ve got two stories worthy of your time: Fujifilm has registered two new cameras, and we now have leaked images and specs for the Hasselblad X2D Mark II. Two Fujifilm Cameras Registered: X-E5 Confirmed? According to reliable Chinese source E8M888, Fujifilm has registered two new camera bodies: model numbers FF250001 and FF250003. These registrations typically mean a product is launching soon, usually within 1 to 3 months, though some…
This past week a couple of pretty impressive Sigma lenses for APS-C cameras came to light, both are fast and relatively unique in the industry. We’re going to be seeing a Sigma 17-40mm f/1.8 DC Art and a Sigma 12mm f/1.4 DC Contemporary. Now that Sigma makes lenses for APS-C RF mount cameras, we’d be surprised if these lenses didn’t come in an RF mount variant. We haven’t seen any mount confirmations outside of the…
Canon Patents
More patents applications
More news & rumors
On June 17, Sigma is going to have a big day of announcements. They will be announcing two very cool lenses for the RF mount! Sigma will be having some full-frame lens announcements in late August or early September, but Canon probably won’t be part of the fun. However, these new RF APS-C lenses that Sigma is going to be bringing to market are quite impressive just based from the letters and numbers in this…
Canon has been working hard to design more compact autofocus lenses that move quickly and quietly without sacrificing image quality. That’s no easy task, especially when you’re trying to control large lens elements like those found in the RF 100–500mm f/4.5–7.1L IS USM. A recent Japanese patent application (JP 2025-080717), filed in November 2023 and published on May 26, 2025, offers a closer look at how Canon might be solving this challenge. The Problem: Fast…
Canon continues to develop optical designs which utilize internal zoom setups. Internal zoom is the favoured design for a lot of shooters, as there is always continuity with the lens when shooting with it. Telescopic zoom lenses can save you a lot of space in the bag, but there are compromises when using one. We have two new internal zoom optical design patents, one of th elenses is full-frame and other is APS-C. Both of…
Resources & Opinions
More news & rumors
Canon’s EOS R5 Mark III is expected between late 2027 to mid-2028, but that’s exactly why now is the time to speak up. Once specs are finalized, it’s too late to shape what the next generation of this popular hybrid camera will become. As a working photographer and videographer, here’s what I think Canon needs to hear based on my conversations with hobbyists and working pros. Speak up in the forum to have your voice…
The new FX2 has the look and operability of Cinema Line cameras with the ability to shoot high-resolution photos and comes equipped with an articulating eyepiece SAN DIEGO, May 28, 2025 – Sony Electronics Inc. is proud to announce today the latest addition to its established Cinema Line family, the FX2. The FX2 will offer a seamless entry point into the broader Cinema Line range, giving greater cinematic expression to independent creators or small crews needing…
Two new Canon cameras have appeared for communications certification with the necessary agencies. If you didn’t know, anything that transmits a radio signal generally needs to get that product certified by government agencies. New Model Numbers There are two new cameras that have made it through certification, one is DS126916, which means it’s an EOS R series camera and the second one is ID0184, which is some kind of video product. “ID” model numbers are…
We don’t get a ton of Canon Cinema EOS information ahead of product launches over the years, but since the EOS R5 C, that has changed a bit. Canon has released more affordable Cinema cameras over the last few years and that has brought more people into the system. The last cinema cameras announced were the full-frame Canon Cinema EOS C70 and Cinema EOS C400. Both cameras have been very well received, and Canon seems…
Canon has released a bug fix firmware update for the Canon Cinema EOS C500 Mark II. The firmware update v1.1.5.1 also includes the features added in v1.1.4.1 Firmware Version 1.1.5.1 incorporates the following enhancements and fixes Note: 1 to #5 were added in Version 1.1.4.1. #6 is added in Version 1.1.5.1. For details, please refer to the user manual (latest version) for this product. Source: Canon USA
Canon Rumors Premium
Canon RF Lenses
Cinema EOS
Canon EOS R6 Mark III
